Thule Group Acquires Leading Roof Top Tent Company

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Date & time Jul 21
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Thule Group Acquires Leading Roof Top Tent Company
Creator freemexy

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Thule Group Acquires Leading Roof Top Tent Company The Thule Group is pleased to announce the acquisition of Tepui Outdoors Inc., a leader in Roof Top Tents in North America. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused on the active lifestyle.Inflatable camping tent “Roof Top Tents offer consumers a great way to utilize their existing vehicles for self-reliant overnight travel to remote destinations, where the journey is the principal goal. The overlanding category has been growing steadily over the last few years and we are very pleased to add this great assortment of high-quality Roof Top Tents and accessories to our broad portfolio of products that cater to consumers who enjoy living an active life. The synergies between the Thule market leading expertise for transport solutions on the vehicle and Tepui Roof Top Tents exist in both consumer marketing and in the supply chain. When combined with the mutual philosophies on high quality, smart engineering and great design, as well as a shared passion for the outdoors, Tepui is a natural fit to our portfolio”, said Magnus Welander, CEO and President of the Thule Group. Tepui Roof Top Tents are engineered with the quality materials and are designed to easily install to almost any vehicle, often in combination with Thule Roof Racks. From the rugged, off-road adventure to the family camping trip, Tepui tents and accessories are designed to get people outside and experience the world. Tepui was founded in 2010 by Evan and Gabriela Currid. The company is based out of Santa Cruz, California and led by Evan Currid as President, Bernard Bove as Director of Operations and John Griffith as Director of Sales & Marketing, who will continue to manage the product category for the Thule Group “Tepui has been dedicated to designing the highest quality Roof Top Tents and accessories, while always remaining focused on constant improvement and enhancing the consumers’ experience. When the Thule Group approached us, the connection between the mindset, product portfolios and the two brands was obvious. We knew we had found the perfect partner to continue to grow this great product category. I am very excited for everybody involved and look forward to this exciting new chapter for Tepui.” said Evan Currid, President, Tepui Inc.

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